Monday, October 8, 2007

Users Mistakenly Trust Higher Positioned Results in Google Searches

An eye tracking experiment reported in the Journal of Computer-Mediated Communication revealed that college student internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query........
Source: Technology blog

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